今年，一个名为URBAN MATTERS的全新媒体平台由MINI发布， 旨在邀请深耕于各行各业的创造力阶层，一起发掘、创造、实现, 以设计为驱动的都市解决方案，用设计的力量，改造城市未来。
This year, MINI launched a new media platform URBAN MATTERS, inviting creative force from different industries to explore, create and find design solution for a brighter urban life.
base and MINI share the same vision that by combining the tradition and the modern, we create something new. We strive to give the same weight to privacy and the idea of co-sharing in today’s urban life, as a building is the epitome of a neighborhood, a community or even a city.
base URBAN LIFE EXHIBITION
Oct 30, 2017, 18:30 - 21:30
Xintiandi Taiping Lake Park, No.380 Huangpi Road South
base has been meticulously studying the rapid transformation of urban life and trying to improve social interactions and living standards, so that we can not only have the space to refresh ourselves, but also the channel to get connected with others.
More than coldness, lifeless structures, the city also needs loving families and positive lifestyles. Living in this ever-changing metropolis known as Shanghai, what exactly do the young people desire for a home? What do they want to keep or to change? How do they understand the idea of urban restoration? This time, we invited post-85s street fashion photographer ZHU KUAN and film director YEZI to stay over at base for 72 hours.
A building is the epitome of a neighborhood, a community or even a city. Jerry, base Managing Director/ CO-CEO, explained it best, “base is not just building structures, but creating an ecosystem of connected spaces, attracting like-minded people to live, work, relax and explore. It encourages you to listen to your heart, find inspiration in life and create your own future.” For 72 hours, the two urban nomads gathered here at base to get connected with the people, who inspired them to give their interpretation of urban restoration.
祝宽，街头潮流摄影师。多年城景拍摄经验，擅长探索城市制高点及街道人文。以自由摄影身份常年与多个知名运动潮流品牌合作。合作的品牌有NIKE, CONVERSE, JORDAN, MICHAEL KORS, Apple等。Instagram账号@3dk129 也是祝宽最常展现作品的平台。结合城市特色，追求事物本质，是他不变的拍摄准则，促进创作及呈现独特的摄影感受。
ZHU KUAN is a street fashion photographer. Years of experience in documenting cityscapes have made him an urban explorer of Shanghai’s rooftops and back streets. Over the years, he has been collaborating as a freelance photographer with well-known sportswear and fashion brands such as NIKE, CONVERSE, JORDAN, MICHAEL KORS, Apple. He usually posts his works on his Instagram account @3dk129. He describes his unchanging approach to photography as seeking the truth through urban features, a style that inspires creativity and originality.
Yezi is an independent short film director based in Shanghai and Hong Kong. After graduating from film school, she carried over her passion for filmmaking into her life and work. As a woman artist, she is known for her keen intuition and unique perspective in capturing images, and a distinct visual style of flowing camera work with a personal touch. In college, her short film Double was selected to showcase at the short film competition of the 38th Hong Kong International Film Festival. Born and raised in Shanghai and then moved to Hong Kong, YEZI has a special bond with the two fast growing metropolises. After work, she likes to carry around her vintage DV recorder to capture the intimate side of the city: the life in the old neighborhood, the people strolling along the sidewalks of the French Concession, the remains of the demolished buildings, and the busy scene on the construction sites. While the city quickly evolves with better environment and higher living standards, some of the good old memories quietly fade away. YEZI hopes to record such a transformation through her lens and tells a story with moving pictures.
base is the creative property brand of Nova. Our goal is to create inspiring, ‘human’ spaces where people, can gather, live and work together, share their love of life, ignite their ideas. Our projects are to infuse new life into neighborhoods through inspiring urban renewal, and create infinite new possibilities in living, working and dreaming, including baseLIVING, baseWORK, baseCOMPLEX.